Getting the Message Out There
Where are we starting from?

The question was: Please identify 5 key messages/communications objectives of your Section’s Website.
In no particular order, in summary so far, they have been

*  Information about the Section

*  Contact details

*  Front page information about forthcoming events and activities

*  Information about ‘bigger events’

*  Archive for articles by the Section

*  Photo and video albums

*  Information for prospective members - what we’re about, motorcycle club, social aspects etc.

*  Links to BMW Dealers that support the Section and offer discounts

*  Diary -

*  PDFs downloads of routes and ‘challenge’ rides

*  News items

*  Contact details

*  Links to other sites

*  Product reviews / road tests

*  Direct links to membership renewal and joining

*  Technical information

*  Current information

Each Section may include some, or all, of these features / messages. Any gaps in your more comprehensive list may be worth investigating.


In addition we asked: What 2 features of your website do you regard as exceptional or outstanding?

*  Calendar driven by National Database very important

*  Website works across platforms including mobile phones

*  Integration of Website with ‘Ride Together’ newsletter

*  SatNav project and forum hosted on Section website

*  Regular, readable articles with good photographic content

*  Mapped suggestions for ride-out destinations

Each Section may include some, or all, of these features / messages. Any gaps in your more comprehensive list may be worth investigating.

Website visitor tracking is quite varied from Section to Section ranging from no tracking to full Google Analytics. Although the information is useful as a tool to improve rankings on Google searches, its prime advantage is to track new visitor numbers as means of determining the success of targeted information.

Website creation showed trends towards either using the services of other Club members to create the website from scratch to using Wordpress or, in the case of the Southern Section, WYSIWYG Web Builder, a Windows based authoring tool.

With a couple of exceptions, hosting was through various Club-related servers.

Website maintenance time was quite varied from ½ hour a month to several hours. We suspect that there may be some variance of interpretation of the question from writing full articles and photo-manipulation through to simple updating and the addition of supplied text and pictures.

The issue of password protection of the public access pages of both websites and Facebook is equally varied from no protection to strictly members only.
Next - Social Media and Proactive